Sell-side advisory · Any strong business · US & Canada
You'll only sell this business once. Sentinel Transitions runs the process the biggest buyers hope you'll never learn: qualified buyers in competition, confidentiality by policy, and a closing built around your price and your terms — your team, your people, your timeline.
Why owners call us first
Our family firms sit on the other side of these deals every day — sourcing acquisitions for the most acquisitive buyers in healthcare and beyond. We know how buyers underwrite, where they stretch, and what kills deals in diligence. When we sell, that knowledge works for you.
No broker's "for sale" page, no blast to a mailing list. Your business is presented — under NDA — to buyers qualified for your size, sector, and geography.
A single unsolicited offer is the most expensive deal you'll ever accept. A run process with real alternatives is how owners get paid for what they built.
Rollover equity, earn-outs, staff protection, your years of transition — we negotiate the whole structure, and we've read these agreements from both sides.
How it works
From first call to close, most engagements run four stages. You stay in control at every gate — nothing is shared, no one is contacted, without your written go-ahead.
A confidential valuation read based on live buyer behavior — not a formula. Free, and yours to keep either way.
We fix the two or three things that actually move value, build your story, and assemble the data buyers will ask for.
Qualified buyers, under NDA, in parallel. Offers are compared on price, structure, and fit — and you choose.
Diligence managed, terms defended, no late-stage surprises. We've seen every re-trade trick — they don't work on us.
Free reading, no sales pitch
Plain-English answers to the questions we hear most, by industry and by topic — no email required.
What businesses actually trade for, sector by sector.
READINGA realistic timeline from first call to close.
READINGThe structural choice that changes your after-tax number.
DENTALWhat dental owners should weigh before signing.
VETERINARYWhat changes for veterinary owners after the sale.
HVACWhat HVAC owners should ask before they sign.
INSURANCEWeighing an outside sale against an internal succession.
ACCOUNTINGWhat accounting firm owners should weigh first.
Questions owners actually ask
Most strong businesses trade on a multiple of adjusted earnings — and the range is wide. The same business can price very differently depending on buyer type, revenue quality, real estate, and how the process is run. We give you a confidential read based on what buyers are actually paying right now.
Buyers price a business as a multiple of adjusted EBITDA (earnings with owner-specific costs added back). The multiple is a measure of risk: recurring revenue, a team that runs without you, and clean financials raise it; concentration and owner-dependence lower it. Industry rule-of-thumb ranges are a starting point — where you land inside the range is decided by your specifics and by buyer competition.
Confidentiality is policy, not a promise. Buyers are qualified and under NDA before they learn your name. Your team, patients, and competitors hear nothing until you decide they should.
Success-based. We are paid when your deal closes — so we only take mandates we believe will close well. The valuation conversation costs nothing and commits you to nothing.
Most engagements run six to twelve months from first conversation to close: a few weeks of quiet preparation, one to three months of confidential buyer conversations, then diligence and legal work. Preparation quality is usually what sets the pace.
No. A run process puts DSOs, private buyers, and individual owner-operators in competition — and you choose on price and terms, including your staff, your customers, and how long you stay on.
A principal — not a call center — reads your note personally and replies within one business day with an honest first read and next steps. Nothing is shared with anyone, and no buyer hears your name, without a signed NDA and your written go-ahead.
Yes — the owners who exit best start 6 to 24 months early. Knowing your number and understanding buyer appetite costs nothing and removes the pressure later.
Start here — free & confidential
Tell us a little about the business. A principal — not a call center — reviews every note and replies within one business day with next steps and an honest first read.
60-second estimate — no email needed
EBITDA is earnings before interest, taxes, depreciation and amortization. Owner's cash flow (also called seller's discretionary earnings) starts there and adds back your own salary and personal expenses run through the business — it's usually the bigger, more relevant number for an owner-operated business. Enter whichever one you have as a percent of revenue; most owner-run businesses land between 15% and 30%.
A longer track record of stable numbers supports the top of the range; a business under two years old typically prices at a discount to it, or below.
This is a quick, rule-of-thumb estimate for illustration — not an appraisal, an offer, or a guarantee of price, timeline, or buyer interest. A real number requires a look at your actual financials, which is what the free read below is for.
Have Tamir Wolfson — Managing Partner — review your number personally. 15 minutes, confidential.
Every inquiry is reviewed personally by Tamir Wolfson, Managing Partner — never a call center, never a junior team.
Any industry
Dental is where we started and still our deepest bench — but the principles travel. Pick your industry for what buyers actually pay, who those buyers are, and what moves your number.
Not listed? We work across industries — tell us about your business and we will give you a range. Or read the plain-English guides first.
Sentinel Transitions runs your confidential, competitive process — qualified buyers, your terms.
Wolfson Equity — the family’s investment arm — buys as principal with its own capital. wolfsonequity.com →
Buzzy Branding — the family’s AI marketing arm — grows revenue and EBITDA before you go to market. Free preview →