Before you sign anything
Every week an owner accepts the first DSO or PE letter that lands. The most expensive deal most owners ever do is the one they signed without an alternative on the table — and without knowing what the letter actually says underneath the headline number.
Don't sign the LOI yet. Most letters of intent carry an exclusivity clause. The moment you sign, competition is legally off the table — and with it, your leverage. Nothing in this step costs you anything except patience.
Get the free offer read. Create a free account, share the offer, and our AI and a senior principal will deconstruct it: headline price vs. real cash at close, earnout and escrow exposure, what you'd still be on the hook for — and what the letter conveniently leaves out. One time, free, no engagement created, no obligation of any kind.
Decide with alternatives in hand. Your range, your drivers, and the buyer categories most likely to compete for your business. Owners who know their number and have alternatives don't take the first letter — and when they do accept an offer, it's a better one.
The reality-check is free because it should be. If you then want us to respond, negotiate or run a process — that's your call, on your timeline, and only ever with your written go-ahead.
We talk to the buyers every day — DSOs, MSOs, PE platforms, consolidators. We know how these letters are built because we've sat on the side of the table that builds them. That intelligence now works for you: what buyers actually pay, how they structure risk onto the seller, and who re-trades late.
Prefer to read first? What to do with an unsolicited offer — the guide →