Any strong business · US & Canada
Multiples differ enormously by sector, and a general rule of thumb will mislead you in both directions. Pick your industry below for what buyers actually pay, who those buyers are, and what moves your number — then get a free, confidential range for your specific business.
Free · Confidential · Zero obligation
Tell us the basics below. A principal — not a call center — reviews it personally and replies within one business day with an honest range. No listing. No pressure.
By industry
Not listed? We work across industries. The principles are the same everywhere: recurring revenue is worth more than project revenue, a business that runs without you is worth more than one that does not, and a buyer negotiating against nobody has no reason to pay well. Tell us about your business and we will give you a range. Every range above is a multiple of adjusted EBITDA — how that number is actually built, add-back by add-back, is covered in our guide to adjusted EBITDA and add-backs.
Sentinel Transitions runs your confidential, competitive process — qualified buyers, your terms.
Wolfson Equity — the family’s investment arm — buys as principal with its own capital. wolfsonequity.com →
Buzzy Branding — the family’s AI marketing arm — grows revenue and EBITDA before you go to market. Free preview →