Any industry · any size · US & Canada
Know your number in 60 seconds, free and anonymous. Then our AI and a senior deal team run a confidential, competitive process — and you’re paid only when you close.
Recent closings
Multi-location dental group, acquired by a national platform.
Two-location family practice, sold to a dental partnership.
First buyer stalled after signing; we brought a second and closed.
By industry
Two numbers per industry. Owner-run businesses sell on a multiple of SDE — the owner’s total cash flow. Larger, professionally run companies with roughly $1M+ of EBITDA sell on a multiple of EBITDA. Market ranges from reported sales — not a quote or a guarantee.
Dental practiceDSOs, private buyers and what really drives a practice valuation.Owner-run1.5–3.5× SDE$1M+ EBITDA6–9×See dental values
Veterinary practiceAssociate coverage, production mix and consolidator appetite.Owner-run1.5–3.5× SDE$1M+ EBITDA6.5–9.5×See veterinary values
Med spaMemberships, provider dependence and compliance structure.Owner-run2–3.5× SDE$1M+ EBITDA4.5–7.5×See med spa values
Home health agencyPayor mix, licensure and survey history.Owner-run2–3.5× SDE$1M+ EBITDA5.5–8.5×See home health values
Physical therapy practiceClinician depth, payor exposure and owner production.Owner-run1.5–3× SDE$1M+ EBITDA6–8.5×See physical therapy values
Optometry practiceRecall systems, dispensary margin and managed care.Owner-run1.5–3× SDE$1M+ EBITDA5–7.5×See optometry values
PharmacyScript mix, payor contracts and front-end sales.Owner-run1.5–3.5× SDE$1M+ EBITDA3–5.5×See pharmacy values
Plumbing businessService mix, licensed crew retention and customer concentration.Owner-run1.5–3× SDE$1M+ EBITDA4.5–7×See plumbing values
Roofing businessCommercial mix, crew retention and warranty book.Owner-run2–3× SDE$1M+ EBITDA4.5–7×See roofing values
Landscaping businessCommercial contracts, renewals and crew depth.Owner-run1.5–3× SDE$1M+ EBITDA4.5–7×See landscaping values
Construction businessBacklog quality, negotiated work and management depth.Owner-run2–3× SDE$1M+ EBITDA4–6×See construction values
Auto repair shopDRP relationships, bay utilization and MSO consolidation.Owner-run1.5–3× SDE$1M+ EBITDA4–6.5×See auto repair values
Accounting firmHow private equity changed the old one-times-revenue rule.Owner-run1.5–2.5× SDE (about 1× revenue)$1M+ EBITDA5.5–8.5×See accounting firm values
Insurance agencyRetention, book quality and producer agreements.Owner-run2–3.5× SDE$1M+ EBITDA7–10×See insurance agency values
MSP / IT servicesWhy contracted recurring revenue is worth several times project work.Owner-run2–3.5× SDE$1M+ EBITDA5.5–8.5×See MSP & IT values
Staffing agencyGross margin, client concentration and recruiter output.Owner-run2–3× SDE$1M+ EBITDA4–6.5×See staffing values
Trucking companyContracted freight, driver retention and fleet age.Owner-run2–3.5× SDE$1M+ EBITDA3–5×See trucking values
RestaurantWhy single units trade on SDE and multi-unit groups on EBITDA.Owner-run1.5–2.5× SDE$1M+ EBITDA3.5–5.5× (multi-unit groups)See restaurant values
Gym / fitness studioMembership retention, recurring revenue and owner dependence.Owner-run1.5–3× SDE$1M+ EBITDA3.5–6×See gym & fitness values
Childcare / daycareEnrollment, licensed capacity and director retention.Owner-run2–4× SDE$1M+ EBITDA4–6×See childcare values
E-commerce brandChannel mix, repeat customers and margin durability.Owner-run2.5–4× SDE$1M+ EBITDA3.5–6×See e-commerce values
Something else?We work across industries. The principles are the same everywhere: recurring revenue, a business that runs without you, and buyers competing.Get a range for any business
No match — get a range for any business →
Platform-scale deals trade higher than these ranges. How earnings are adjusted, add-back by add-back: adjusted EBITDA and add-backs · EBITDA multiples by industry.
How selling with Sentinel works
60 seconds, anonymous, no email. Your range from reported sales of comparable businesses.
Get my free valuation →One email. Ask Vera, our AI, anything; see what moves your number with your Exit Profile; get a free read on any offer.
Create my free account →Next quarter or in five years. The AI works your sale 24/7, a senior principal leads, and you approve every step. Most sales take six to twelve months.
See how the engine works →Sell for more, on better terms
A buyer can win on the headline and still cost you money on structure. Better terms means more of the price in cash at closing, a smaller earn-out, a fair working-capital peg, less held back in escrow, a shorter no-shop, a non-compete you can live with — and a role after the sale on your terms.
We negotiate both. And it starts the same way for every owner: $0 upfront — no retainer, no listing fee; a success fee only if it closes, paid from closing proceeds, agreed in writing.
What we push for — every deal is different, and you approve every term
The mechanism
One buyer sets the price. Several buyers, at the same time, compete on it — and on the terms. A Sentinel process is designed to put your business in front of the right buyers together, confidentially, so you choose between offers instead of reacting to one.
Strategics, PE platforms, family offices, search funds, owner-operators — scored against your business.
NDA before your name. Never listed, every document view logged.
Parallel conversations, not one offer at a time.
Price and terms: cash at close, earn-out, escrow, peg, exclusivity.
Every term approved by you. Nothing moves without your go-ahead.
What you pay, start to close
One success fee, agreed in writing before anything starts — nothing if it doesn’t close. See exactly how we’re paid →
Three ways to sell
The difference that matters most is how buyers reach you: one at a time, or together.
One buyer, one letter
One offer at a time
Buyers in parallel
Why not just list it with a broker?
AI does the work. You make every decision. A senior principal answers for the outcome.
Walk all 14 stages, side by side →Real people, accountable






Prefer a person?
Tell us the basics. A principal — not a call center — reviews it personally and replies within one business day with an honest range. No listing. No pressure.
Or call (888) 560-5852
Straight answers
More in our seller guides — or ask Vera in your free account.
Most owner-operated businesses sell for roughly 2 to 3.5 times seller’s discretionary earnings (the owner’s cash flow), and larger companies with roughly $1M+ of EBITDA for roughly 4 to 6 times EBITDA, and more in consolidating sectors such as insurance, veterinary, dental and managed IT, based on reported sales of comparable businesses. These are market ranges, not a quote or a guarantee. Where you land depends on your industry, your size, how recurring your revenue is, how much the business depends on you, and how many buyers compete. The free 60-second valuation at the top of this page gives you your range; your free Exit Profile shows what moves it.
Confidentiality is built into how we work. Buyers sign an NDA before they learn your name, document views are logged, and nothing is ever publicly listed. We don’t reveal your identity or share documents with buyers without your approval — your team, customers and competitors hear nothing until you decide they should.
A success fee, paid out of closing proceeds when your sale completes. No retainer, no listing fee, no monthly charges, nothing upfront. If your deal doesn't close, we earn nothing — which is why we only take mandates we believe will close well.
Most engagements run six to twelve months from first conversation to close: a few weeks of quiet preparation, one to three months of confidential buyer conversations, then diligence and legal work. Preparation quality is usually what sets the pace.
It depends on your industry and size. Most lower-middle-market businesses attract some mix of private equity platforms and their add-on programs, strategic acquirers (larger companies in your space), family offices, search funds and individual owner-operators. Your free Exit Profile maps the buyer categories most likely to want your business — and a competitive process puts them up against each other.
Not in the traditional sense. A broker lists your business and waits for calls. Sentinel runs a confidential, competitive M&A process: our AI researches and approaches a broad universe of qualified buyers, tailors your story to each one and deconstructs every offer, while our principal and senior deal team lead the conversations that matter. No listing, no retainer — a success fee only at closing.
Yes — the owners who exit best start 6 to 24 months early. Knowing your number and understanding buyer appetite costs nothing and removes the pressure later.
Every way to start