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Any industry · any size · US & Canada

Sell your business quietly — to buyers who compete for it.

Know your number in 60 seconds, free and anonymous. Then our AI and a senior deal team run a confidential, competitive process — and you’re paid only when you close.

  • Never listed publicly — buyers sign an NDA first
  • Buyers compete; you choose on price and terms
  • No retainer, no listing fee — paid only at close

Free valuation · 60 seconds

What does your business do?

Anonymous · no email needed · based on reported sales of comparable businesses

Recent closings

Jan 2026 · Northeast~$9.0M + earn-out

Multi-location dental group, acquired by a national platform.

Sep 2026 · South$2.8M

Two-location family practice, sold to a dental partnership.

Sep 2026 · SoutheastRescued

First buyer stalled after signing; we brought a second and closed.

All recent transactions
$300M+In transactions supported
$94MLargest sell-side closing advised
2019Founded

By industry

What businesses like yours actually sell for.

Two numbers per industry. Owner-run businesses sell on a multiple of SDE — the owner’s total cash flow. Larger, professionally run companies with roughly $1M+ of EBITDA sell on a multiple of EBITDA. Market ranges from reported sales — not a quote or a guarantee.

Dental practiceDSOs, private buyers and what really drives a practice valuation.Owner-run1.5–3.5× SDE$1M+ EBITDA6–9×See dental values Veterinary practiceAssociate coverage, production mix and consolidator appetite.Owner-run1.5–3.5× SDE$1M+ EBITDA6.5–9.5×See veterinary values Med spaMemberships, provider dependence and compliance structure.Owner-run2–3.5× SDE$1M+ EBITDA4.5–7.5×See med spa values Home health agencyPayor mix, licensure and survey history.Owner-run2–3.5× SDE$1M+ EBITDA5.5–8.5×See home health values Physical therapy practiceClinician depth, payor exposure and owner production.Owner-run1.5–3× SDE$1M+ EBITDA6–8.5×See physical therapy values Optometry practiceRecall systems, dispensary margin and managed care.Owner-run1.5–3× SDE$1M+ EBITDA5–7.5×See optometry values PharmacyScript mix, payor contracts and front-end sales.Owner-run1.5–3.5× SDE$1M+ EBITDA3–5.5×See pharmacy values HVAC businessWhy service agreements decide your multiple.Owner-run2–3.5× SDE$1M+ EBITDA5–8×See HVAC values Plumbing businessService mix, licensed crew retention and customer concentration.Owner-run1.5–3× SDE$1M+ EBITDA4.5–7×See plumbing values Roofing businessCommercial mix, crew retention and warranty book.Owner-run2–3× SDE$1M+ EBITDA4.5–7×See roofing values Landscaping businessCommercial contracts, renewals and crew depth.Owner-run1.5–3× SDE$1M+ EBITDA4.5–7×See landscaping values Pest control businessRecurring routes, density and low churn.Owner-run1.5–3× SDE$1M+ EBITDA6–9×See pest control values Construction businessBacklog quality, negotiated work and management depth.Owner-run2–3× SDE$1M+ EBITDA4–6×See construction values Auto repair shopDRP relationships, bay utilization and MSO consolidation.Owner-run1.5–3× SDE$1M+ EBITDA4–6.5×See auto repair values Accounting firmHow private equity changed the old one-times-revenue rule.Owner-run1.5–2.5× SDE (about 1× revenue)$1M+ EBITDA5.5–8.5×See accounting firm values Insurance agencyRetention, book quality and producer agreements.Owner-run2–3.5× SDE$1M+ EBITDA7–10×See insurance agency values MSP / IT servicesWhy contracted recurring revenue is worth several times project work.Owner-run2–3.5× SDE$1M+ EBITDA5.5–8.5×See MSP & IT values Staffing agencyGross margin, client concentration and recruiter output.Owner-run2–3× SDE$1M+ EBITDA4–6.5×See staffing values Trucking companyContracted freight, driver retention and fleet age.Owner-run2–3.5× SDE$1M+ EBITDA3–5×See trucking values RestaurantWhy single units trade on SDE and multi-unit groups on EBITDA.Owner-run1.5–2.5× SDE$1M+ EBITDA3.5–5.5× (multi-unit groups)See restaurant values Gym / fitness studioMembership retention, recurring revenue and owner dependence.Owner-run1.5–3× SDE$1M+ EBITDA3.5–6×See gym & fitness values Childcare / daycareEnrollment, licensed capacity and director retention.Owner-run2–4× SDE$1M+ EBITDA4–6×See childcare values E-commerce brandChannel mix, repeat customers and margin durability.Owner-run2.5–4× SDE$1M+ EBITDA3.5–6×See e-commerce values Something else?We work across industries. The principles are the same everywhere: recurring revenue, a business that runs without you, and buyers competing.Get a range for any business

Platform-scale deals trade higher than these ranges. How earnings are adjusted, add-back by add-back: adjusted EBITDA and add-backs · EBITDA multiples by industry.

How selling with Sentinel works

Start free. Sell when you decide.

  1. 1

    Know your number

    60 seconds, anonymous, no email. Your range from reported sales of comparable businesses.

    Get my free valuation →
  2. 2

    Open your free account

    One email. Ask Vera, our AI, anything; see what moves your number with your Exit Profile; get a free read on any offer.

    Create my free account →
  3. 3

    Sell on your terms

    Next quarter or in five years. The AI works your sale 24/7, a senior principal leads, and you approve every step. Most sales take six to twelve months.

    See how the engine works →

Sell for more, on better terms

Price is one number. Terms are the rest of the deal.

A buyer can win on the headline and still cost you money on structure. Better terms means more of the price in cash at closing, a smaller earn-out, a fair working-capital peg, less held back in escrow, a shorter no-shop, a non-compete you can live with — and a role after the sale on your terms.

We negotiate both. And it starts the same way for every owner: $0 upfront — no retainer, no listing fee; a success fee only if it closes, paid from closing proceeds, agreed in writing.

The termWhat “better” looks like
  • Cash at closingMore of the price paid on the day you sign
  • Earn-outSmaller, shorter, tied to things you control
  • Working-capital pegFair, and defined before exclusivity
  • Escrow & holdbacksLess held back, released sooner
  • Exclusivity / no-shopShorter, with clear buyer obligations
  • Non-competeNarrower region, reasonable length
  • Your role afterOn your terms — stay, step back or leave

What we push for — every deal is different, and you approve every term

The mechanism

Competition is what moves price. So we design for it.

One buyer sets the price. Several buyers, at the same time, compete on it — and on the terms. A Sentinel process is designed to put your business in front of the right buyers together, confidentially, so you choose between offers instead of reacting to one.

  1. Researched1
    A buyer universe

    Strategics, PE platforms, family offices, search funds, owner-operators — scored against your business.

  2. Confidential2
    Approached quietly

    NDA before your name. Never listed, every document view logged.

  3. In parallel3
    Buyers at the same time

    Parallel conversations, not one offer at a time.

  4. Side by side4
    Offers compared

    Price and terms: cash at close, earn-out, escrow, peg, exclusivity.

  5. Your call5
    You choose — or walk

    Every term approved by you. Nothing moves without your go-ahead.

What you pay, start to close

$0Valuation & free account
$0Buyer research & outreach
$0Offers, diligence & negotiation
FeeOnly at the close, from proceeds

One success fee, agreed in writing before anything starts — nothing if it doesn’t close. See exactly how we’re paid →

Three ways to sell

On your own, with a broker, or with Sentinel.

The difference that matters most is how buyers reach you: one at a time, or together.

On your own

You

One buyer, one letter

Buyers
Whoever approaches you
Confidentiality
Hard to test the market quietly
Cost before the close
$0 — and no one in your corner
In your corner
You negotiate against the buyer’s whole team

Typical broker

You

One offer at a time

Buyers
One rolodex — mostly local, mostly repeat buyers
Confidentiality
Confidentiality varies shop to shop
Cost before the close
Retainers and listing fees, owed regardless of outcome
In your corner
Whoever’s available that day

Sentinel

You

Buyers in parallel

Buyers
A continuously researched buyer universe, scored against your business
Confidentiality
NDA-first by policy; nothing ever listed publicly
Cost before the close
$0 — a success fee only when your sale closes
In your corner
A senior principal named in your engagement letter, backed by a deal team

Why not just list it with a broker?

A listing waits for calls. A process makes buyers compete.

AI does the work. You make every decision. A senior principal answers for the outcome.

Walk all 14 stages, side by side →
Traditional brokerSentinel
Buyers reachedOne rolodexA broad buyer universe, scored by AI
Price pressureOne offer at a timeParallel bidders, engineered competition
Working hours9–524/7 — nights, weekends, always
ConfidentialityOften listed on marketplacesNever listed — NDA before your name
Your workloadYou chase themYou run your business. We run your exit.

Real people, accountable

An M&A team that never sleeps. And people who answer for it.

Tamir Wolfson
Tamir WolfsonManaging Partner
Saransh Bhatt, Senior Director
Saransh BhattSenior Director
Louise Crivelenti
Louise CrivelentiHead of Sentinel Corporate Development
Corey Young, DDS, MBA, CVA, ABI
Corey YoungDirector of Sell-Side Engagements
Adam Taha
Adam TahaDirector, M&A & Private Equity
Liz Hardy
Liz HardyVP Relationship Management

Meet the team →

Prefer a person?

Have a principal read your actual numbers.

Tell us the basics. A principal — not a call center — reviews it personally and replies within one business day with an honest range. No listing. No pressure.

Or call (888) 560-5852

You’ll also get a free private account to keep it — we’ll email you a secure sign-in link. No password.

Confidential by policy. Seen only by our senior team. Or call (888) 560-5852.

  • Your inquiry is seen only by our senior team.
  • No public listing, ever.
  • We never contact your staff, customers, or landlord.

Straight answers

Questions owners ask before they sell.

More in our seller guides — or ask Vera in your free account.

How much is my business worth?

Most owner-operated businesses sell for roughly 2 to 3.5 times seller’s discretionary earnings (the owner’s cash flow), and larger companies with roughly $1M+ of EBITDA for roughly 4 to 6 times EBITDA, and more in consolidating sectors such as insurance, veterinary, dental and managed IT, based on reported sales of comparable businesses. These are market ranges, not a quote or a guarantee. Where you land depends on your industry, your size, how recurring your revenue is, how much the business depends on you, and how many buyers compete. The free 60-second valuation at the top of this page gives you your range; your free Exit Profile shows what moves it.

Will anyone find out my business is for sale?

Confidentiality is built into how we work. Buyers sign an NDA before they learn your name, document views are logged, and nothing is ever publicly listed. We don’t reveal your identity or share documents with buyers without your approval — your team, customers and competitors hear nothing until you decide they should.

How does Sentinel get paid?

A success fee, paid out of closing proceeds when your sale completes. No retainer, no listing fee, no monthly charges, nothing upfront. If your deal doesn't close, we earn nothing — which is why we only take mandates we believe will close well.

How long does a sale take?

Most engagements run six to twelve months from first conversation to close: a few weeks of quiet preparation, one to three months of confidential buyer conversations, then diligence and legal work. Preparation quality is usually what sets the pace.

Who would buy my business?

It depends on your industry and size. Most lower-middle-market businesses attract some mix of private equity platforms and their add-on programs, strategic acquirers (larger companies in your space), family offices, search funds and individual owner-operators. Your free Exit Profile maps the buyer categories most likely to want your business — and a competitive process puts them up against each other.

Is Sentinel a business broker?

Not in the traditional sense. A broker lists your business and waits for calls. Sentinel runs a confidential, competitive M&A process: our AI researches and approaches a broad universe of qualified buyers, tailors your story to each one and deconstructs every offer, while our principal and senior deal team lead the conversations that matter. No listing, no retainer — a success fee only at closing.

I'm not ready to sell yet. Should I still talk to you?

Yes — the owners who exit best start 6 to 24 months early. Knowing your number and understanding buyer appetite costs nothing and removes the pressure later.

Every way to start

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