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Free business valuation · AI-first M&A · Human-backed

What is your business worth?
Find out free — in 60 seconds.

Sentinel’s AI prices your business against reported sales of comparable companies — instantly, anonymously, no email. When you’re ready to sell, it works your sale 24/7 with a senior deal team behind it. A success fee only at closing.

Get my free valuation— 60 seconds→

Your free valuation · instant · anonymous

What counts as owner’s cash flow?

EBITDA is earnings before interest, taxes, depreciation and amortization. Owner's cash flow (also called seller's discretionary earnings) starts there and adds back your own salary and personal expenses run through the business — it's usually the bigger, more relevant number for an owner-operated business. Enter whichever one you have as a percent of revenue; most owner-run businesses land between 15% and 30%.

Indicative market range
$1M – $1.2M
2.7x–3.3x SDE on an estimated $375K in owner's cash flow (SDE)

Based on reported market multiples for businesses in this value range.

A quick, rule-of-thumb estimate for illustration — not an appraisal, an offer, or a guarantee of price, timeline, or buyer interest. A real number requires a look at your actual financials.

Between the bottom and the top of your range: $542K

Ask Vera where you land.

Vera is Sentinel’s AI. Ask her anything about your business — your value, what raises it, who would buy it, when to sell. One email opens your free, private account, and she’s there any hour.

  • Know what it’s worth — from thousands of reported sales of comparable businesses
  • Grow what it’s worth — what buyers pay for, every fix priced in dollars
  • Sell on your terms — real offers, confidentially; we’re paid only if you sell
VVera · Sentinel’s AIonline
Hi — I’m Vera. Your free range is …. Want to know where you’d land in it — and how to move up?

Vera answers the moment you open your link · one email, secure link, no password · no obligation to sell. Terms · Privacy

Rather talk it through? A senior member of our deal team will walk you through your number — 15 minutes, confidential. (888) 560-5852

Sentinel Transitions
PART OF WOLFSON EQUITY · $300M+ IN TRANSACTIONS SUPPORTED

Start here · everything below is free

Five ways to start. Pick the one that fits today.

Selling this year, in five years, or just curious — each one is free, private and commits you to nothing.

Free valuation

Know what it’s worth

A range in 60 seconds, then your full valuation in a free account — market data, comparable sales, your numbers and our deal team’s experience.

Get my valuation →Grow your value

See it through a buyer’s eyes

What buyers pay for, what they discount, and how to fix each gap — every fix priced in dollars. Worth it even if you never sell.

See what buyers value →Got an offer?

Get a free second look

Before you sign: cash at close vs. earn-out, the working-capital peg, escrow, exclusivity — and whether other buyers would pay more.

Review my offer →Not ready yet?

Start now anyway

The owners who sell best start early. No obligation, nothing listed, and a fee only if you ever sell through us.

Why start now →Ready to sell

Sell for more, on better terms

Buyers compete for your business, the AI works your sale around the clock, the team answers — $0 upfront, a success fee only at close.

Sell with Sentinel →

One free account keeps it all in one place. One email, no password — your number kept current as the market moves, Vera on hand any hour, a senior principal whenever you want one, and nothing shared without your approval.

Keep my number current — free account→

The record

Real closings. Real people who answer for them.

The AI works your sale around the clock. A senior deal team leads the conversations that matter — and answers for the outcome.

$94MLargest sell-side closing advised
$500K–$94MTransaction range across the family
$300M+In transactions supported
10,000+Owner conversations held
Oct 2026Mandates live right now · latest closing Sep 2026
January 2026Multi-location dental group — Northeast~$9.0M, plus earn-out

Acquired by a national dental platform — the sellers keep sharing in the upside they built.

September 2026Two-location family dental practice — South$2.8M

Built over more than a decade. Sold to a dental partnership.

September 2026Dental practice — SoutheastClosed after a stalled first deal

The owner’s first process stalled after a signed agreement. We brought a second buyer and closed with a regional dental brand.

Tamir Wolfson
Tamir WolfsonManaging Partner
Saransh Bhatt, Senior Director
Saransh BhattSenior Director
Louise Crivelenti
Louise CrivelentiHead of Sentinel Corporate Development
Corey Young, DDS, MBA, CVA, ABI
Corey Young, DDS, MBA, CVA, ABIDirector of Sell-Side Engagements
Adam Taha
Adam TahaDirector, M&A & Private Equity
Liz Hardy
Liz HardyVP Relationship Management

The record of the Wolfson Equity family. Recent closings are documented — purchase agreements and closing statements — and shown to serious counterparties under NDA.

All recent transactions →Meet the team →

Start now — not the week you want out

The owners who sell best start early.

Most owners who open a Sentinel account aren’t selling this year. They’re the ones who sell best when they do. Understanding your business today costs nothing and commits you to nothing.

Ask Vera about your business→Why start now →

Free · private · no obligation to sell.

Buyers pay more for a business they’ve watched

Relationships built quietly over time lower a buyer’s risk — so they pay more and offer cleaner terms.

Your value compounds

Fix what buyers care about now, and every year of profit is priced higher when you sell.

Never blindsided by an offer

When a PE or strategic letter lands on your desk, you already know your worth — and won’t be lowballed.

Sell from strength, not pressure

You choose the moment — never a fire sale forced by burnout, health or a partner leaving.

How it works · AI-first, human-backed

Three ways to sell a business.
Only one has an engine.

A broker learns from one career and works 9–5. Your AI team works around the clock — and never forgets a buyer, a promise, or a number.

Human-only
broker		 Broker with
AI tools		 SENTINEL
AI-first · human-backed
Buyers reachedOne rolodexOne rolodex, fasterA broad buyer universe, scored by AI
Working hours9–59–524/7 — nights, weekends, always
Price pressureOne offer at a timeA few offersParallel bidders, engineered competition
Terms & fitTemplate pitchTemplate, polishedMatched per buyer — right fit, both sides
Follow-upFades in weeksFades in weeksNever forgets a buyer or a promise
Your workloadYou chase themYou chase themYou run your business. We run your exit.
The outcomeA saleA saleA better price, better terms, a better fit — a win for you and the buyer

AI does the work. You make every decision. A senior principal answers for the outcome.

How the AI runs your sale →All 14 stages — AI vs. broker →

How we're paid

We get paid when you get paid. Not before.

Most brokers charge to list you. We don't. Our entire fee is earned when your sale closes — paid out of the closing proceeds, handled by the closing attorneys, never out of your pocket along the way.

  1. $0Valuation & free account
  2. $0Buyer research & outreach
  3. $0Offers, diligence & negotiation
  4. FeeOnly at the close, from proceeds

See exactly how we're paid→How we handle conflicts — in writing →

Any industry

Every industry. One standard.

The same engine and the same senior team on every mandate — not a niche broker’s rolodex. Pick your industry:

Dental practice Veterinary practice HVAC Plumbing Med spa Accounting firm Insurance agency MSP / IT services Home health Physical therapy Landscaping Pharmacy Optometry practice Roofing Auto repair shop Pest control Staffing agency Construction Restaurant Gym / fitness Childcare Trucking E-commerce All industries →

Not listed? We work across industries — tell us about your business and we will give you a range.

Questions owners actually ask

Straight answers, before you commit to anything.

How much is my business worth?

Most owner-operated businesses sell for roughly 2 to 3.5 times seller’s discretionary earnings (the owner’s cash flow), and larger companies with roughly $1M+ of EBITDA for roughly 4 to 6 times EBITDA, and more in consolidating sectors such as insurance, veterinary, dental and managed IT, based on reported sales of comparable businesses. These are market ranges, not a quote or a guarantee. Where you land depends on your industry, your size, how recurring your revenue is, how much the business depends on you, and how many buyers compete. The free 60-second calculator on this page gives you your range; your free Exit Profile shows what moves it.

Who would buy my business?

It depends on your industry and size. Most lower-middle-market businesses attract some mix of private equity platforms and their add-on programs, strategic acquirers (larger companies in your space), family offices, search funds and individual owner-operators. Your free Exit Profile maps the buyer categories most likely to want your business — and a competitive process puts them up against each other.

Will anyone find out my business is for sale?

Confidentiality is built into how we work. Buyers sign an NDA before they learn your name, document views are logged, and nothing is ever publicly listed. We don’t reveal your identity or share documents with buyers without your approval — your team, customers and competitors hear nothing until you decide they should.

How does Sentinel get paid?

A success fee, paid out of closing proceeds when your sale completes. No retainer, no listing fee, no monthly charges, nothing upfront. If your deal doesn't close, we earn nothing — which is why we only take mandates we believe will close well.

What does the AI actually do — and who decides?

The AI does the work at every stage: finds and researches buyers, tailors your story to each one, assembles your materials and data room, deconstructs every offer term by term, tracks diligence, and answers questions at any hour through Vera. You decide everything: which buyers to approach, what to share, which offer to take — nothing moves without your written go-ahead. And a senior principal runs the conversations that matter and answers for the outcome.

How long does a sale take?

Most engagements run six to twelve months from first conversation to close: a few weeks of quiet preparation, one to three months of confidential buyer conversations, then diligence and legal work. Preparation quality is usually what sets the pace.

Is Sentinel a business broker?

Not in the traditional sense. A broker lists your business and waits for calls. Sentinel runs a confidential, competitive M&A process: our AI researches and approaches a broad universe of qualified buyers, tailors your story to each one and deconstructs every offer, while our principal and senior deal team lead the conversations that matter. No listing, no retainer — a success fee only at closing.

Do I have to be ready to sell?

No. Most owners start one to three years out — some are just curious. The account, the Exit Profile and the calculator work exactly the same whether you sell next quarter or in 2029. Knowing your number early is how the best exits start.

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