The engine · built in-house since 2020
While you run your company, Sentinel's AI works your exit — researching buyers, building materials, analyzing offers, watching the market — around the clock, at every stage. You approve every move. Senior principals answer for the outcome.
Live view
A broker's office closed hours ago. This never does.
Continuous scan · strategics to owner-operators · under NDA, with your go-ahead
The one rule everything is built on
Selling your business is one of the biggest decisions of your life. We don't believe you should hand it to anyone — not a broker, and not an AI. So the engine researches, prepares, analyzes, drafts and monitors. And nothing material happens — no buyer approached, no document shared, no term accepted — without your written go-ahead.
The AI
Around the clock, across every stage — the research, preparation, analysis and follow-up a human team could never carry alone.
You
Your company. Your money. Your life's work. Every material step waits for your approval — always.
The principals
A senior deal team runs the conversations that matter and is accountable to you, start to close — paid only when you are.
What the engine actually does
Not a listing. Not a rolodex. Intelligence applied before you go to market, all the way through closing — and after.
Timing
An honest read on your number, your market and your timing. Including "not yet" — and exactly what to do in the meantime.
Buyer Simulation
The AI works through your business like a tough acquirer: the questions they'll ask, the discounts they'll push. You fix it before going to market — not in diligence, where it costs you money.
Value
Customer concentration, owner dependence, undocumented add-backs — surfaced early, with a plan for each, so the price you're offered survives scrutiny.
Strategy
Your goals, timeline, team and legacy set the strategy — who to approach, who to avoid, and in what order. Not a standard broker workflow.
Nothing goes to market without your sign-off
Named capability · Buyer Simulation
Before your company ever reaches the market, the engine tries to tear the deal apart — the way a buyer will. It asks:
Then you fix it — while it's still cheap. We don't just sell your company. We attack it before the buyer does.
Buyer discovery
Strategics, PE platforms, family offices, independent sponsors — continuously researched and scored against your business, not limited to whoever a broker already knows.
Buyer intelligence
Their acquisitions, their criteria, their capacity, why your business fits their strategy — before anyone picks up the phone.
Materials
One set of facts — presented to each buyer through what they care about: synergies for a strategic, platform potential for PE, cash flow for a family office.
Follow-up
A "not now" in March becomes a call in September when that buyer closes a fund or acquires your competitor. The engine remembers every conversation. Forever.
Negotiation intelligence
Cash at close, earnout, escrow, seller note, working capital, your exposure. The AI flags the pitfalls and drafts the strategy. Principals run the room. You approve every term.
Offer vs offer
LOIs compared side by side on what you actually take home and what you're actually risking — before you sign exclusivity with anyone.
Diligence
Every request tracked, every document organized, inconsistencies caught before the buyer finds them. This is where deals usually die — ours are engineered to survive it.
Deal health
Buyer concerns, open items, market shifts, renegotiation risk. Surfaced to you and your principal before they become problems.
No document, buyer or term moves without your sign-off
Closing
Checklist, lawyers, lenders, signatures, funds — coordinated to date, so the last mile doesn't drag into a last quarter.
What's next
Your next acquisition, your investments, your next chapter — we stay your first call, and connect you with the right licensed specialists when you need them.
Why both
Your AI M&A team — the roster
Finds buyers, continuously.
Understands each one before outreach.
Reads what buyers pay right now.
Attacks your business before buyers do.
Builds buyer-specific materials.
Personalized approaches, never forgotten.
Deconstructs every offer, term by term.
Tracks everything, answers ready first.
Watches for problems, daily.
Answers you at any hour, from your deal's data.
Make every decision. Sign everything.
Judgment, negotiation, relationships — and accountability for the outcome.
More intelligence and more effort on the biggest transaction of your life — with you in the driver's seat the whole way.
What that means in results
A continuously expanding universe of qualified buyers, scored and approached in parallel — not whoever a broker happens to know.
Materials in days. Buyer research in weeks. Recent LOI-to-close: ~2 months. Speed isn't convenience — it's confidentiality and certainty.
Diligence-ready packaging means the price you accept is the price you close at. Late-stage surprises are where owners lose the most.
This isn't discounted M&A — it's dramatically more work without billing you for every human hour. The engine carries those hours; we're paid once, at your close, out of proceeds.
The guardrails
"The engine never decides for you. It never approaches a buyer, releases a document or accepts a term on its own — every one of those waits for a signed NDA and your written go-ahead. Software does the work. You hold the pen. A named principal answers for the outcome."
— How every Sentinel mandate is built
No. The AI does the work — research, preparation, analysis, monitoring, drafting. Every material decision is yours: which buyers to approach, what to share, which offer to take. Nothing moves without your written go-ahead, and a senior principal stays accountable throughout.
The AI arms the negotiation: it deconstructs every offer — cash at close, earnout, escrow, working capital, exposure — flags the pitfalls, and drafts the strategy. A senior principal runs the conversations. You approve every term before anything is accepted.
Traditional advisors bill retainers because human hours start on day one. Our engine carries those hours instead, so we can invest the preparation and get paid the same way you do — at the close, out of proceeds.
Your documents live in Sentinel Desk under NDA-first access — no buyer sees anything before signing, every view is logged, and nothing is ever posted, listed or emailed around. Confidentiality is the product; the system is built around it.
Yes. Vera, our AI, answers your questions at any hour, grounded in your deal's actual data — the 2 a.m. "did I make the right call?" included. And when you want a person, a senior principal from your deal team is a phone call away.
For acquirers
Better-fit matches, cleaner packages and NDA discipline mean less wasted diligence on both sides — and better-fit deals built to close cleanly.