Free · private · no obligation to sell
Start with a 60-second range — no name, no email. Then get your full valuation in a free account: built from market data, comparable sales, your own numbers and our deal team’s experience.
Go straight to the full valuation — free accountYour full valuation
Sample HVAC Services Co.Indicative market range
Why you land here: strong service agreements · estimating still runs through the owner
Value drivers, scored
Likely buyers
Fixes, priced in dollars
Illustrative · sample business, not a real client · your own figures appear in your account
Recent closings
Multi-location dental group, acquired by a national platform.
Two-location family practice, sold to a dental partnership.
First buyer stalled after signing; we brought a second and closed.
Two levels · both free
The first step is quick and anonymous. The second is the real thing — the valuation a serious owner wants before any big decision.
Our free business valuation calculator. Anonymous — no name, no email, no call.
Built by our AI from market and industry data, thousands of reported sales of comparable businesses and your own numbers — and informed by our deal team’s transaction experience.
Most owners who open a Sentinel account aren’t selling this year. They’re the ones who sell best when they do — because they started early.
One email · no password · no obligation to sell
What goes into your valuation
An online calculator multiplies two numbers. Your full valuation brings together everything a serious buyer would weigh — and tells you which parts of the business are pulling your number up or down.
How your sector is trading now — buyer demand and the multiples businesses like yours command.
Thousands of reported sales of comparable businesses — what similar companies actually sold for.
Your revenue and earnings, with owner-specific costs added back — the number buyers actually price.
Who buys businesses like yours — strategics, PE platforms, family offices, owner-operators — and what each looks for.
Cash at close, earn-out, seller note, rollover — because the headline isn’t what you take home.
Judgment from a deal team behind $300M+ in transactions supported across the Wolfson Equity family.
What comes back to you
Inside your free account
Your valuation lives in your private account, next to Vera and the team — so every answer leads to the next question, and the next step.
Fit with your business, by buyer type.
How a buyer might pay — the headline is not what you take home.
Illustrative · sample business, not a real client · structure of the full valuation in your free account
Why this isn’t a cheap calculator
Search “value my business” and you’ll find three kinds of answer. Here’s how they compare, line by line.
Fair’s fair: our own 60-second range is a calculator too — a good first step, and that’s all it claims to be. The depth is in the full valuation, and it costs the same: nothing.
What you can do with it
Why is it free?
An owner who knows what the business is worth makes better decisions — and the ones who sell best start early. Most owners who open a Sentinel account aren’t selling this year — and that’s fine. If you sell through us one day, the fee is a success fee, only if the sale closes — paid from closing proceeds and agreed in writing first.
Built by AI · answered by people
Your valuation is built by our AI and informed by a senior deal team with $300M+ in transactions supported across the Wolfson Equity family. Ask Vera at any hour — and when you want a person, the team is there. You sign off on everything.
Level 2 · your full valuation
Open your free, private account and your valuation starts with what you already know. Add as much as you’re comfortable sharing — the more the AI knows, the sharper the read.
One email · 60 seconds
Already have an account? Sign in
Not ready for an account? Get the 60-second range first →
Five ways to start · all free until you sell
Or go straight to the 60-second valuation calculator · browse what businesses sell for, by industry · read the owner guides.
Straight answers
More in our guide to what your business is worth — or ask Vera in your free account.
Yes. The 60-second range and the full valuation in your free account cost nothing, and there is no obligation to sell. We’re paid one way only: a success fee if you sell your business through us and the sale closes — paid from closing proceeds and agreed in writing first. $0 upfront: no retainer, no listing fee.
Most owner-operated businesses sell for roughly 2 to 3.5 times seller’s discretionary earnings (the owner’s cash flow), and larger companies with roughly $1M+ of EBITDA for roughly 4 to 6 times EBITDA, and more in consolidating sectors, based on reported sales of comparable businesses. These are market ranges, not a quote or a guarantee. Where you land depends on your industry, your size, how recurring your revenue is, how much the business depends on you, and how many buyers compete.
The calculator applies your industry’s market multiple range to the numbers you type — a quick, honest starting point. The full valuation in your free account is built by our AI from market and industry data, thousands of reported sales of comparable businesses and your own numbers, including add-backs, and it is informed by our team’s transaction experience. It shows where you land in the range and why, which value drivers move it, the buyers most likely to want your business, and what fixing each gap is worth in dollars.
No. It is a market-based read of what buyers would likely pay, built to help you plan and decide. It is not a formal appraisal, a quote, an offer or a guarantee of price. If you need a certified appraisal for a legal, tax or lending purpose, you will need a credentialed appraiser.
No. The 60-second range asks for no name and no email. Your free account is private: nothing is listed, and we don’t reveal your identity or share documents with buyers without your approval.
For the 60-second range: your industry, your rough annual revenue and your margin. For the full valuation: one email to open your free account — then share as much as you’re comfortable with. The more the AI knows about your business, the sharper the read.
No. Most owners who open a Sentinel account aren’t selling this year. Valuing your business commits you to nothing, and you are never obliged to accept any offer.