01
A real offer is a real data point
Online ranges and rules of thumb are guesses. A real offer from a real buyer tells you what your business is worth to someone with a checkbook — and you never have to accept it.
Thinking about selling — someday
Not ready to sell? Start now anyway.
The owners who sell best start long before they sell. Starting with Sentinel is free, confidential and commits you to nothing — and every step pays off whether you sell next year, in five years, or never.
- No obligation to sell
- Confidential
- Fee only if you sell through us
Same sale, two starts
Start now
- Know your number60 seconds, then the full valuation
- See it through a buyer’s eyesExit Profile + Buyer Simulation
- Fix what buyers discountEvery fix priced in dollars
- Let buyers get to know youQuietly, under NDA, if you choose
- Offers — when you chooseFrom strength, on your timeline
Start the week you want out
Years of business as usual…
- A letter arrives
- Rushed preparation
- Buyer finds the gaps
Illustrative — how starting early changes the path, not a timeline promise
The honest terms, up front.
No obligation
You never have to accept any offer — or sell at all.
Confidential
Nothing is listed. Your identity and documents are shared only with your approval.
Free unless you sell
$0 upfront, no retainer, no listing fee. A success fee only if you sell through us, from closing proceeds, agreed in writing.
Four ways to start this week
Do one thing now. Decide everything else later.
Each of these is free and private, and none of them puts your business on the market. Pick whichever fits where you are today.
60 seconds · no email
Get a valuation
A range in 60 seconds, then the full valuation in your free account — your numbers, comparable reported sales and the team’s experience.
Value my business → The buyer’s-eye reviewLearn how buyers value you
What buyers pay for, what they discount, and how to grow it — every fix priced in dollars.
Raise my value → Free · private · one timeGet a second look at an offer
Already holding a letter? See what it really says — cash at close, earn-out, escrow, exclusivity — before you sign.
Review my offer → $0 upfrontSell with us
Not on your own, not with a random broker: buyers compete, the AI works your sale 24/7, the deal team answers, you sign off on everything.
Sell for more, on better terms →Why starting early pays
Starting now has only upsides. Here are nine.
Nothing below requires you to sell. All of it makes you better off if you ever do — and most of it makes the business better to own in the meantime.
02
Learn what you care about in the terms
Price is one line of a deal. Cash at close, earn-outs, your role afterwards and timing are the rest. Seeing real terms early shows you which ones matter most to you, before the stakes are real.
03
See what selling is actually like
NDAs, a data room, offers, diligence, closing. Walk through how it works with the deal team and Vera while nothing is on the line, so the real thing holds no surprises.
04
Know what buyers value — and fix it early
Your Exit Profile and Buyer Simulation show what a skeptical acquirer would discount: owner dependence, customer concentration, undocumented add-backs. Every fix is priced in dollars, so you work on the ones that pay.
05
Buyer relationships that help now and pay later
Some buyers in your space can be a partner, a referral source or a sounding board long before any sale. Later, a buyer who knows you and has watched the business sees less risk — and risk is what buyers discount for.
06
Never blindsided by an unsolicited offer
When a PE or strategic letter lands on your desk, you already know your worth, what the terms should look like, and who else might compete. Any letter gets a free, private second look.
07
Sell from strength, not pressure
Burnout, a health scare or a partner leaving can force a sale on someone else’s timeline. Starting early means you choose the moment — and buyers can tell the difference.
08
More time, better options on structure
Time gives you room to plan how a sale could be structured and when proceeds arrive, and to bring your own tax adviser in years early, not the week before closing.General information, not tax or legal advice.
09
Your family and team see a plan
A plan turns “someday” into something the people who depend on you can understand: the timeline, the path for key people, and a business that runs without you.
What starting looks like
Four steps. Stop on any of them.
Start on step one and stay there as long as you like. You climb only when you want to, and nothing is owed before a sale closes.
- Step 1$0
Your valuation
A 60-second range, no email. Then the full valuation in your free account: market and industry data, comparable reported sales and your own numbers, read by our AI and the team.
See the free valuation - Step 2$0
The buyer’s-eye review
Your Exit Profile and Buyer Simulation: what buyers pay for, what they would discount, and every fix priced in dollars. Ask Vera anything, any hour.
See the value review - Step 3$0
A quiet market check
When you want to test the water, the deal team can gauge buyer appetite confidentially — nothing listed, and no name shared without an NDA and your approval.
How a quiet process works - Step 4$0 until close
Offers — if and when you want them
Buyers compete; you choose on price and terms, or walk away. Already holding a letter? Get a free second look first.
Got an offer already?
Between every step: your decision. Nothing moves — no buyer approached, no document shared — without your written go-ahead.
You sign off on everythingInside your free account
AI does the work. The team answers.
One email opens it. No password, no card, no sales call unless you ask for one.
- Your valuation, kept current as market benchmarks change
- Your Exit Profile — eleven questions, an AI read of your whole exit
- Buyer Simulation — what a skeptical acquirer would discount
- Fixes priced in dollars, so you work on the ones that pay
- Vera, our AI, answering any hour — grounded in your business
- A free read of any offer, and the deal team whenever you want a person
Exit ProfileSample HVAC Services
6.9/10Sale readiness
- Recurring revenueStrong
- Owner dependenceFix before market
- Customer concentrationLow risk
- Financial documentationIn progress
Fastest fix, priced in dollarsOwner dependence — see what fixing it is worth
PE platformStrategic acquirerFamily office
VVera· Sentinel’s AIonline
I’m not selling for three years. Is it too early to do anything?
It’s the best time to start. Your Exit Profile flags owner dependence as the thing a buyer would discount most. Fixing it now — not in diligence — is when it’s cheapest. Want a 12-month plan?
Yes. And what would a buyer ask me first?
Ask Vera anything about your business…→
Who you’d be starting with
Real deals. Real people who answer for them.
Recent closings are documented — purchase agreements and closing statements — and shown to serious counterparties under NDA. All recent transactions.
January 2026 · Northeast~$9.0M, plus earn-out
Multi-location dental group. Acquired by a national dental platform — the sellers keep sharing in the upside they built.
September 2026 · South$2.8M
Two-location family dental practice. Built over more than a decade. Sold to a dental partnership.
September 2026 · SoutheastClosed after a stalled first deal
The owner’s first process stalled after a signed agreement. We brought a second buyer and closed with a regional dental brand.
$300M+In transactions supported across the Wolfson Equity family
$94MLargest sell-side closing advised
2019Founded
12People on the team
Starting now, in plain English.
- No obligation, ever.
Opening an account doesn’t list your business, start a sale or commit you to anything. You never have to accept any offer.
- Confidential by policy.
Nothing is listed. We don’t reveal your identity or share documents with buyers without your approval, and buyers sign an NDA before they learn your name.
- A fee only if you sell through us.
$0 upfront — no retainer, no listing fee. One success fee, only if a sale closes, paid from closing proceeds and agreed in writing.
How we’re paid, in full: Fees · how we handle conflicts, in writing: Both sides of the table
Open your free account
One email · 60 seconds
- Your valuation, kept current
- Your Exit Profile — fixes priced in dollars
- Vera, our AI, any hour
- A free read of any offer
- Buyer Simulation
- The deal team, whenever you want
Free — a success fee only if you sellYour identity never shared without your approvalNo obligation, ever
Rather talk first? Call (888) 560-5852 · or get a 60-second range with no email.
I’m not ready to sell. Why start now?
Because every step pays off whether or not you sell: you learn what your business is worth, how a buyer would see it and what to fix, and you are ready if an offer arrives. The owners who exit best start 6–24 months early, and starting costs nothing.
Do I have to sell if I open an account?
No. There is no obligation to sell, to sign anything or to accept any offer. Most owners who open a Sentinel account aren’t selling this year — selling now, in three years, or just curious, it works exactly the same.
Will anyone find out I’m thinking about selling?
No. Nothing is ever listed. We don’t reveal your identity or share documents with buyers without your approval, and buyers sign an NDA before they learn your name. Your team, customers and competitors hear nothing until you decide they should.
What does starting cost?
Nothing. The valuation, the free account, Vera, your Exit Profile and a read of any offer are free. If you ever sell through us, there is one success fee, paid from closing proceeds and agreed in writing: $0 upfront, no retainer, no listing fee, and nothing if it doesn’t close.
When is the right time to sell my business?
When you are ready and the business is ready — ideally both at once. Starting early lets you choose the moment instead of burnout, health or a partner’s exit choosing it for you. Vera and the deal team will give you an honest read on timing, including “not yet”.
Is this tax or legal advice?
No. We can show you how more time widens your options on how a sale is structured and timed, but your own tax adviser and attorney should advise on your situation. Starting early simply gives them time to do it well.
Every way to start
Free business valuation60 seconds to a range, then the full valuation in your free account.Open Increase your valueThe buyer’s-eye review: what buyers pay for, and how to raise it.Open Got an offer?A free, private second look at any letter before you sign.Open Sell for more, on better termsBuyers compete. $0 upfront, a success fee only at close.Open
Or start with your industry: values for 23 industries · 60-second calculator · how long a sale takes · preparing a business for sale