AI-first M&A · Human-backed · Any industry, nationwide
Working your sale 24/7 — every buyer found, every document guarded, every offer deconstructed. A senior deal team answers for it. One fee, at close.
Instant estimate · anonymous · 60 sec
EBITDA is earnings before interest, taxes, depreciation and amortization. Owner's cash flow (also called seller's discretionary earnings) starts there and adds back your own salary and personal expenses run through the business — it's usually the bigger, more relevant number for an owner-operated business. Enter whichever one you have as a percent of revenue; most owner-run businesses land between 15% and 30%.
A longer track record of stable numbers supports the top of the range; a business under two years old typically prices at a discount to it, or below.
This is a quick, rule-of-thumb estimate for illustration — not an appraisal, an offer, or a guarantee of price, timeline, or buyer interest. A real number requires a look at your actual financials, which is what the free read below is for.
The Exit Profile: drivers scored, likely buyers mapped, every fix priced in dollars. Free · 3 minutes · no email to see it.
Or save this range now: create your free Sentinel account → — Sentinel keeps working on your business.
Have a senior principal from our deal team review your number personally. 15 minutes, confidential.
The record
The record of the Wolfson Equity family: Recent closings are documented — purchase agreements and closing statements — and shown to serious counterparties under NDA.
Start with what you actually want to know
A real range in 60 seconds, from actual market multiples. No email, no call, nothing to sign.
Get my range now → QUESTION 02EBITDA multiples by industry — what businesses like yours actually trade for, sector by sector.
See my industry's multiple → QUESTION 03The buyer categories most likely to want your business, mapped in the free Exit Profile — three minutes.
Map my likely buyers → QUESTION 04The honest, stage-by-stage timeline from first conversation to money in the bank — and what sets the pace.
See the timeline →Want all four answered for your business, saved, and kept current as the market moves? One click — create your free account →
Plus: recent transactions from the family's record — anonymized by policy →
Offer letter on your desk?
Headline price vs. real cash at close, earnout exposure, what the letter leaves out. One time, free, no engagement created — that letter was priced for the buyer's best case, not yours.
Selling now — or not for years?
Most owners who open a Sentinel account aren't selling this year. They're the ones who'll sell best when they do — because they started early. Here's what you get from day one, whether you sell in six months or six years.
A calculator gives you a guess. A real letter of intent is money on the table, in writing, from a named buyer. We help you move from a number on a screen to genuine offers — on your timeline, never under pressure.
The engine shows you the specific things that raise or lower your multiple: recurring revenue, how much runs without you, customer concentration, clean add-backs, management depth. Work on them now and you own a stronger, more valuable business — whether or not you ever sell.
Risk is what discounts a deal. An owner a buyer has known for two years is far less risky than a stranger who appears the week they list — so they pay a premium, and offer cleaner, more flexible terms. Those relationships are built quietly, through us, before you ever need them.
And a great deal more, from the day you sign up
A valuation you refresh as the market moves — never a stale, one-time guess in a drawer.
Buyer Simulation shows what a skeptical acquirer would discount — so you find it before diligence does.
Not just what to improve, but what each fix is worth on your sale price. Fix the ones that pay.
When a DSO or PE letter lands on your desk, you already know your worth — and won't be lowballed.
Knowing your number and having real alternatives is leverage. Owners who prepare don't take the first offer.
You sell when you choose, from a position of readiness — never forced, never in a fire sale.
A named senior principal who understands your business over time — not a cold call when you're desperate.
Who is buying in your sector, and at what multiples, right now — not last year's rumor.
Because the preparation is already done, the day you decide to go you're months ahead.
A real number lets you and your advisors plan tax, estate and retirement with something solid.
Explore quietly. Nothing is listed, no buyer hears your name, no one finds out until you decide.
Relationships with many buyers — so when you sell, it's an auction in your favor, not the one who called.
Clean, documented, buyer-ready numbers built over time — not scrambled together the month you list.
Free. No retainer, no listing fee, no obligation. The work only pays when your sale closes.
Free · private · no obligation to sell. Selling now, in three years, or just curious — it works exactly the same.
The AI is the mechanism. The team working your exit around the clock is what you actually get:
The no-brainer · AI-first, human-backed
| Human-only broker |
Broker with AI tools |
SENTINEL AI-first · human-backed |
|
|---|---|---|---|
| Buyers reached | One rolodex | One rolodex, faster | A whole buyer universe, scored by AI |
| Working hours | 9–5 | 9–5 | 24/7 — nights, weekends, always |
| Price pressure | One offer at a time | A few offers | Parallel bidders, engineered competition |
| Terms & fit | Template pitch | Template, polished | Matched per buyer — right fit, both sides |
| Follow-up | Fades in weeks | Fades in weeks | Never forgets a buyer or a promise |
| Your workload | You chase them | You chase them | You run your business. We run your exit. |
| The outcome | A sale | A better price, better terms, a better fit — a win for you and the buyer | |
Continuous scan · strategics to owner-operators · under NDA, with your go-ahead
A broker learns from one career and works 9–5. Your AI team draws on more deals than any human lifetime could hold, works around the clock — and never forgets a buyer, a promise, or a number.
Before · during · after
AI attacks your business like a skeptical buyer would — so you fix the problems before they become price cuts.
Buyers researched and matched, your story tailored per buyer, every offer deconstructed term by term — 24/7.
Closing managed to date. Then your next chapter — next acquisition, investments — with us still your first call.
✎ AI does the work. You make every decision. A senior principal answers for the outcome.
Walk all 14 stages — AI vs. broker, side by side→"Nothing about your business moves — no name, no number, no document — without a signed NDA and your written go-ahead. That is not a promise. It is how the system is built."
— The Sentinel confidentiality standard
Where your deal lives
Your sale lives in Sentinel Desk: documents, buyers, every NDA and offer — one place, any time. Vera, our AI, answers anything at any hour, grounded in your deal’s data. a named senior principal from our deal team stays accountable, start to finish.
A confidential valuation read based on live buyer behavior — not a formula. Free, and yours to keep either way.
We fix the two or three things that actually move value, build your story, and assemble the data buyers will ask for.
Qualified buyers, under NDA, in parallel. Offers are compared on price, structure, and fit — and you choose.
Diligence managed, terms defended, no late-stage surprises. We've seen the re-trade playbook — and prepare for it before it starts.
What happens when you sign up
Five steps, start to finish — and at every one, it beats the broker alternative on the thing that step is for.
Verify your email and your private Desk exists. Nothing is listed, no one is told, and using the free tools creates no fees and no obligation to sell — that's in our terms, in writing.
A broker starts by asking you to sign a listing agreement. We start free.Vera builds your Exit Profile: your market range, five value drivers scored, and every fix priced in dollars from your own numbers. A senior principal reviews it personally.
A broker's opinion of value is one person's guess. This is built from live buyer behavior.Fix the two or three things that actually move your multiple. Your number refreshes as the market moves — whether you sell next quarter or in 2029, you're getting more valuable either way.
No broker works on your business for years, free. The engine does.Qualified buyers under NDA in parallel, your story tailored to each one, every offer deconstructed term by term, 24/7. You approve every buyer, every document, every term — nothing moves without your written go-ahead.
One rolodex, 9 to 5 — versus a scored buyer universe that never sleeps.Diligence managed, terms defended, the re-trade playbook anticipated before it starts. One fee, at close, from proceeds. No sale, no fee.
Our fee works exactly like your outcome: it only exists if the deal closes well.Sentinel was built AI-first from day one — not retrofitted onto a traditional brokerage. Behind it: decades on both sides of the M&A table, generations in healthcare and business ownership, and standing relationships with the consolidators and investors buying today. The future of selling a business — without being anyone's guinea pig.
Meet the people behind Sentinel→How we're paid
Most brokers charge to list you. We don't. Our entire fee is earned when your sale closes — paid out of the closing proceeds, handled by the closing attorneys, never out of your pocket along the way.
Before the close
No retainer. No listing fee. No monthly charges. The valuation conversation is free and commits you to nothing.
At the close
A single fee, agreed in writing before we start, paid from proceeds when — and only when — your deal completes.
If it doesn't close
Which is exactly why we only take mandates we believe will close well. Our incentive is your outcome, by construction.
Ask us to walk you through the engagement letter before you sign anything — most owners are surprised how short it is. And here is how we handle conflicts — in writing →
Understanding your business today commits you to nothing. The owners who exit best start 6–24 months early. Get your number now, quietly — and we'll refresh it as the market moves. No calls unless you ask. Your free Exit Profile will even tell you what to improve — and roughly what each fix is worth.
Free reading, no sales pitch
Plain-English answers to the questions we hear most, by industry and by topic — no email required.
What businesses actually trade for, sector by sector.
READINGA realistic timeline from first call to close.
READINGThe structural choice that changes your after-tax number.
DENTALWhat dental owners should weigh before signing.
VETERINARYWhat changes for veterinary owners after the sale.
HVACWhat HVAC owners should ask before they sign.
INSURANCEWeighing an outside sale against an internal succession.
ACCOUNTINGWhat accounting firm owners should weigh first.
Questions owners actually ask
Most strong businesses trade on a multiple of adjusted earnings — and the range is wide. The same business can price very differently depending on buyer type, revenue quality, real estate, and how the process is run. We give you a confidential read based on what buyers are actually paying right now.
Buyers price a business as a multiple of adjusted EBITDA (earnings with owner-specific costs added back). The multiple is a measure of risk: recurring revenue, a team that runs without you, and clean financials raise it; concentration and owner-dependence lower it. Industry rule-of-thumb ranges are a starting point — where you land inside the range is decided by your specifics and by buyer competition.
Confidentiality isn't a promise on a page — it's built into the system. Buyers are qualified and under NDA before they learn your name, every document view is logged, and nothing is ever publicly listed. Your team, patients, and competitors hear nothing until you decide they should.
One success fee, paid out of closing proceeds when your sale completes. No retainer, no listing fee, no monthly charges, nothing upfront. If your deal doesn't close, we earn nothing — which is why we only take mandates we believe will close well.
The private workspace where your sale lives: your documents, your buyer list, every NDA and offer, tracked in one place you can check any time. Vera, our assistant, answers questions at any hour — and a named principal remains accountable for your outcome throughout.
The AI does the work at every stage: finds and researches buyers, tailors your story to each one, assembles your materials and data room, deconstructs every offer term by term, tracks diligence, and answers questions at any hour through Vera. You decide everything: which buyers to approach, what to share, which offer to take — nothing moves without your written go-ahead. And a senior principal runs the conversations that matter and answers for the outcome.
Most engagements run six to twelve months from first conversation to close: a few weeks of quiet preparation, one to three months of confidential buyer conversations, then diligence and legal work. Preparation quality is usually what sets the pace.
No. A run process puts DSOs, private buyers, and individual owner-operators in competition — and you choose on price and terms, including your staff, your customers, and how long you stay on.
Sentinel Transitions is the sell-side practice of the Wolfson Equity family, and your engagement agreement is signed with Wolfson Equity. Same team, same principal, same terms — we tell you here so there are zero surprises at the e-sign moment. Because our family also sources acquisitions for buyers, we publish exactly how we keep the two apart: Both Sides of the Table.
A principal — not a call center — reads your note personally and replies within one business day with an honest first read and next steps. Nothing is shared with anyone, and no buyer hears your name, without a signed NDA and your written go-ahead.
No. Most owners start one to three years out — some are just curious. The account, the Exit Profile and the calculator work exactly the same whether you sell next quarter or in 2029. Knowing your number early is how the best exits start.
You verify your email with one click — no password to create — and land in your private Sentinel Desk, where your business, your range and your context are already saved. Your number is refreshed as the market moves, a senior principal reviews your file personally, and nothing is ever shared with anyone without a signed NDA and your written go-ahead.
In about three minutes, no email required to see it: an indicative market range for your business, your five value drivers scored, your fastest fixes priced in dollars from your own numbers, the buyer categories most likely to want your business, an exit-readiness score, and a preview of what buyers would attack first. Save it and a senior principal reviews it personally — free, confidential, within one business day — and your number gets refreshed as the market moves.
Yes — the owners who exit best start 6 to 24 months early. Knowing your number and understanding buyer appetite costs nothing and removes the pressure later.
Start here — free & confidential
Our AI works your exit around the clock — researching buyers, preparing your materials, watching the market. And a senior principal reads every note personally, replying within one business day with an honest first read.
Every inquiry is reviewed personally by a senior principal on our deal team — never a call center, never a junior desk.
Any industry
Dental is where we started and still our deepest bench — but the principles travel. Pick your industry for what buyers actually pay, who those buyers are, and what moves your number.
Not listed? We work across industries — tell us about your business and we will give you a range. Or read the plain-English guides first.
Sentinel Transitions runs your confidential, competitive process — qualified buyers, your terms.
Wolfson Equity — the family’s investment arm — buys as principal with its own capital. wolfsonequity.com →
Buzzy Branding — the family’s AI marketing arm — grows revenue and EBITDA before you go to market. Free preview →